Almost everything we do can be correlated to a smartphone application. You can track the number of steps you take in a day, the calories you eat, and the emails you send. Now, you can even use an app to determine if that beer you want to purchase qualifies as true craft beer.
Craft beer has faced stiff competition from “Big Beer,” and many large corporations like Anheuser-Busch are purchasing smaller breweries to diversify and take advantage of the meteoric rise of craft beer over the past few years. If you want to know whether the six-pack in your hand originated from a legitimate craft brewer or a big beer imposter, this app is exactly what you need.
The Definition of a Craft Beer
The Brewer’s Association has carefully defined craft beer with three main requirements: Craft beer must be produced from a brewery that is small, independent, and traditional. Many larger brewers like Anheuser-Busch want to call some of their brews “craft,” but they don’t technically meet the definition. This means that without an app to help you, you are likely to purchase an imposter craft beer, surrendering your ability to support small and local businesses.
Download the App Now
The app uses the definition of craft beer to identify which are imposters. It’s called Craft Check
. You simple type in the name of the brewery that sells the beer you want to buy or even scan the package itself, and the app will use statistics about the brewery to determine if it meets the definition of “craft.”
For example, a brewery can only be considered “small” if it makes six million barrels of beer a year or less. An independent brewery is defined by having less than 25 percent of its equity owned or controlled by a larger alcohol producer. Traditional, meanwhile, is a vague term that indicates the beers need to be made with brewing ingredients and fermentation.
The next time you are browsing the aisles of the grocery store eager to experiment with a new craft beer, Craft Check
(available on iOS
) can help you ensure that your money is used wisely. For any other questions about bottling, labeling, and carbonating
your own craft beer, reach out to Meheen Manufacturing. Meheen specializes in machinery and technologies engineered to make premium beverage bottling possible and profitable. Call (720) 4067442 to learn more.