April is Now “Craft Beer Month” in Salt Lake City

As craft beer continues to make its mark on local economies and national markets, cities like Salt Lake City have experienced the exhilarating proliferation of brewpubs and breweries throughout the area. This led Mayor Jackie Biskupski to declare April as “Craft Beer Month.” In front of a special gathering of the Utah Brewers Guild, Mayor Biskupski said, “Salt Lake City’s brewpubs and breweries have been a favorite of locals but also lets tourists know the world is welcome here. April is a great time to acknowledge these establishments for what they bring to the City’s economy and eclecticism.” Indeed, Salt Lake City alone has 15 brew ups and breweries, a growth of 500 percent over the past two decades! That is a major portion of the state’s total of 23 craft breweries. Continue reading

This Craft Brewer Isn’t Going Down Without a Fight

It’s no secret that craft beer has surged to popularity over the past few years, and consumers continue to become increasingly connected to their local brands and breweries. However, the Big Beer conglomerates are determined to capitalize on this popularity by inserting themselves into the craft beer market. Greg Koch, co-founder of the widely respected craft brewery Stone Brewing, sees this happening firsthand. He recently filed to take MillerCoors to court for attempting to steal his name. Koch is staunchly opposed to Big Beer and its attempt to capitalize on the success of craft beer. Continue reading

You’ll Be Seeing More of These Craft Beer Trends in 2018

If craft beer was a country, it’d be America. Unlike other countries that evolved gradually over thousands of years, America rose to power and became a world leader in less than 200 years! Craft beer’s progression has been equally as sudden and unprecedented. As explained by Matt Simpson, a beer judge and educator, “Craft beer has progressed so quickly and with so much fervor that we’ve one a lot of exploring in a very short period of time.” Continue reading

The Best Way to Control Brew Tank Carbonation

There are a handful of components that will make or break your beer, and carbonation is definitely one of them. Just like nobody wants to drink a flat soda on a hot summer day, there isn’t a beer drinker in the world who wants to pay money to suffer through a poorly carbonated brew. As a craft beer manufacturer, the responsibility sits firmly on your shoulders to perfectly carbonate every bottle of beer, every single time. So how can you accomplish that goal without overwhelming stress, costs, and chaos?

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How Lyft Is Managing To Connect With Craft Beer

If you’re a business that is expanding into a new area, what marketing tool do you utilize to kick start sales? For the ride-hailing app Lyft, the answer is simple: craft beer, of course! Lyft wants to increase its reach around Chicago, but isn’t using standard, exhausted marketing techniques to do so.

Lyft just announced it will partner with Baderbrau Brewing in Chicago to create a unique craft beer named Five Star Lager. The brew is described by Baderbrau as a “Munich Helles-style lager with a medium body and refreshing finish.” Any customer at Baderbrau who orders a Five Star Lager will receive as much as 60 percent off his next Lyft ride!

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The Ultimate Gift Guide for Craft Beer Lovers

We all know at least one craft beer connoisseur who would love nothing more than to be showered in craft beer-related gifts this holiday season. The following ideas will give you some great ideas and make your shopping that much easier. The Six-Pack Bike Pouch As more and more cities adapt their transportation structures to become bike-friendly, commuting via bicycle is growing in popularity.  If your craft beer-loving friend or family member is avid cycler, consider buying them a six-pack holder that is specially made to fit over the center of a bike. It’s totally safe as long as he doesn’t open one of those bad boys up and take a sip! Continue reading

#TakeCraftBack Shines Light on Big Beer Problems

Anheuser-Busch InBev, the international beverage conglomerate, has made no secret of its goal to purchase a wide range of independent U.S. craft brewers. Anheuser first purchased Goose Island in 2011, and nine more have followed, with the most recent being Wicked Weed in North Carolina. It’s clear that Anheuser does not want to miss out on the incredible revenue opportunities that craft beer has created, but the small and independent craft beer community is becoming increasingly concerned about Big Beer’s entry into the craft beer market. Continue reading

Give Your Product Packaging Some Extra Holiday Cheer

The holiday season offers businesses and manufacturers a special opportunity to put products on the shelves that appeal to consumers’ desire for festivity and merriness. By rethinking your product packaging for the holidays, you can add excitement to your brand and attract new customers who appreciate your nod to the holidays. These tips will help you get started. Don’t Forget About January! The majority of our celebrations occur in November and December, but as you design new holiday packaging, be sure to make choices that include January as well. This will extend the shelf-life of your design packaging beyond December and increase its relevancy. Utilize materials and visuals that are still attractive into the New Year so that they weather the “holiday hangover” effect. This will stretch your marketing investments and improve your ROI. Continue reading

Make the Most of Autumn’s Craft Beer Trends

It’s officially fall, and pumpkin lovers around the country are uniting to enjoy the best that autumn has to offer. This includes craft beer trends as well, which never fail to offer unique and exciting autumn flavors to enjoy. Consider these options next time you’re browsing the shelves or placing an order at your local brew pub. What Makes Seasonal Beer Different? Anybody who is familiar with craft beer doesn’t need to be told that no two beers are the same. This is especially true about seasonal beers, which are defined by their intensity, flavor, and unique ingredients. Unlike winter beers, which are dark and complex, and summer beers, which are light and refreshing, autumn beers fall right in between. They include seasonal ingredients that can only be found locally during the fall, and they pair perfectly with common seasonal dishes (pumpkin pie, anyone?). Continue reading

What Should You Look for in Filling Technology?

The supply chain for any given consumer product is extremely complicated, but that doesn’t mean that achieving success is out of reach. Beverage manufacturers only need to make one significant investment to ensure that their products offer the quality, consistency, and aesthetic appeal necessary to score customer loyalty and satisfaction: a high-quality filling machine. A filling machine lives up to its name; it fills empty bottles with a product like beer, tea, or soda. Though this may sound like a relatively simple task, the perfect fill requires a careful blend of advanced technology. Continue reading