There are a handful of components that will make or break your beer, and carbonation is definitely one of them. Just like nobody wants to drink a flat soda on a hot summer day, there isn’t a beer drinker in the world who wants to pay money to suffer through a poorly carbonated brew. As a craft beer manufacturer, the responsibility sits firmly on your shoulders to perfectly carbonate every bottle of beer, every single time. So how can you accomplish that goal without overwhelming stress, costs, and chaos?Continue reading
If you’re a business that is expanding into a new area, what marketing tool do you utilize to kick start sales? For the ride-hailing app Lyft, the answer is simple: craft beer, of course! Lyft wants to increase its reach around Chicago, but isn’t using standard, exhausted marketing techniques to do so.
Lyft just announced it will partner with Baderbrau Brewing in Chicago to create a unique craft beer named Five Star Lager. The brew is described by Baderbrau as a “Munich Helles-style lager with a medium body and refreshing finish.” Any customer at Baderbrau who orders a Five Star Lager will receive as much as 60 percent off his next Lyft ride!Continue reading