Setting your beer cans apart from the competition is no easy feat. After all, the growth in craft beer popularity has grown so quickly in the past few years that the market is now inundated with new, hip, and exciting brews with equally as creative branding designs. This is exactly why so many craft brewers are rising to this marketing challenge by teaming up with designers and illustrators to cultivate craft beer labels consumers simply cannot ignore.
Unique and Bold Design
Craft beer has to look the way it tastes: bright, bold, and edgy. A package’s design cannot be treated as an afterthought because it functions as a consumer’s first impression in the grocery store. The British supermarket Sainsbury’s has actually led the way in developing totally unique and noteworthy cans by working with illustrator Iain Macarthur. If you ever venture over to England, you can find Sainsbury’s Hyde & Wilde beer with eye-catching animal-based illustrations.
If you plan on hitting the beach this summer, you definitely want a cold beer next to you as your feet rest in the sand. But which brew is your best choice? There is not just one correct answer. Craft beer is available in a seemingly endless array of flavors and selections, so it’s important to know which brews will taste the best in the salty air.
What You Need to Know About Summer Beer?
Almost everything we do can be correlated to a smartphone application. You can track the number of steps you take in a day, the calories you eat, and the emails you send. Now, you can even use an app to determine if that beer you want to purchase qualifies as true craft beer.
Craft beer has faced stiff competition from “Big Beer,” and many large corporations like Anheuser-Busch are purchasing smaller breweries to diversify and take advantage of the meteoric rise of craft beer over the past few years. If you want to know whether the six-pack in your hand originated from a legitimate craft brewer or a big beer imposter, this app is exactly what you need. Continue reading
If craft beer was a country, it’d be America. Unlike other countries that evolved gradually over thousands of years, America rose to power and became a world leader in less than 200 years! Craft beer’s progression has been equally as sudden and unprecedented. As explained by Matt Simpson, a beer judge and educator, “Craft beer has progressed so quickly and with so much fervor that we’ve one a lot of exploring in a very short period of time.”
We all know at least one craft beer connoisseur who would love nothing more than to be showered in craft beer-related gifts this holiday season. The following ideas will give you some great ideas and make your shopping that much easier.
The Six-Pack Bike Pouch
As more and more cities adapt their transportation structures to become bike-friendly, commuting via bicycle is growing in popularity. If your craft beer-loving friend or family member is avid cycler, consider buying them a six-pack holder that is specially made to fit over the center of a bike. It’s totally safe as long as he doesn’t open one of those bad boys up and take a sip! Continue reading