Category Archives: Beverage Marketing

When Craft Beer and Artistry Meet

Setting your beer cans apart from the competition is no easy feat. After all, the growth in craft beer popularity has grown so quickly in the past few years that the market is now inundated with new, hip, and exciting brews with equally as creative branding designs. This is exactly why so many craft brewers are rising to this marketing challenge by teaming up with designers and illustrators to cultivate craft beer labels consumers simply cannot ignore. Unique and Bold Design Craft beer has to look the way it tastes: bright, bold, and edgy. A package’s design cannot be treated as an afterthought because it functions as a consumer’s first impression in the grocery store. The British supermarket Sainsbury’s has actually led the way in developing totally unique and noteworthy cans by working with illustrator Iain Macarthur. If you ever venture over to England, you can find Sainsbury’s Hyde & Wilde beer with eye-catching animal-based illustrations. Continue reading

Your Packaging Defines Your Product, so Plan Accordingly

You can brew the most incredible beer out there, but without an attractive and reliable package to go along with it, drinkers will overlook your product in favor of a more established brand. The truth is, your bottle is just as important to your company as what goes inside of it, so the following considerations will help your bottles attract more buyers. Continue reading

‘Tis the Season of Ciders

36609216 - apple wine cocktailsSummer is officially over, which means the days are getting shorter and and the weather is getting cooler. Nothing says “It’s autumn!” quite like a brimming cup of hard cider. Cider is actually one of the fastest growing alcoholic beverage categories, so much so that it outran craft beer for a few years. In the same time frame that craft beer rose from 11.5 to 15 million barrels annually, the production of hard cider actually tripled! Cider dominated the alcohol scene during colonial times, so what has inspired its come back? The renaissance of sorts actually started in Europe, where cider rocketed to incredible popularity around 2004. Drinking cider became the most fashionable pastime, and everyone from hipsters to pop stars were drinking it. Now that trend has traveled across the Atlantic to America, where major brewers and craft brewers alike have realized the value of investing in a strong cider line of products. Continue reading

Time to Go Green? Making Your Business More Eco-Friendly

meheen-machine-smallRegardless of the size of your business, there are plenty of things you can do to make your company that little bit greener. It’s important to think responsibly when you’re operating in business- but remember, being eco-friendly also sends a powerful message to your customers, establishing you as a company that cares as much about the Earth as money. And in business, making a good impression really does count! How to Introduce Some Green Thinking to Your Business 1) Investing in efficient equipment. Whether you use bottling machines, labeling machines, printers or computers, it’s important to invest in equipment that uses energy efficiently. If possible, choose machinery that gets the job done as quickly as possible, while using the lowest amount of energy. Even better, make sure you switch it off when it’s not in use. Continue reading

Don’t Let Your Advertising Fizzle Out

In a niche market like beverage bottling, any start up business will be faced with ample competition. With some huge brand name companies already squatting on more than their market share, the great challenge is getting a new name out in public and making it recognizable. To that end, partnership with an established bottling and marketing company can be invaluable. Why start from scratch when this particular “wheel” has already been invented? From the bottling and carbonating to the labeling and marketing, a professional bottling service can help a new business catapult itself into the awareness of its target market. Continue reading

Marketing Beverages: It’s All About Perception

Your beverage bottle may not actually have a genie in it, but you want consumers to feel as if it did. Marketing is all about perception, and that may hold true in the beverage industry above any other. After all, you can see it every day: a customer bypasses a ninety-cent bottle of generic cola and puts the three dollar brand name in the shopping cart. Chances are, that consumer couldn’t tell the difference in a blind taste test, so why does this happen? Continue reading