To can or not to can? This is the big question on craft beer brewer’s lips at the moment; and it’s not surprising, given the sudden surge in popularity of canned craft beers in the US. Canning independently brewed beers somewhat flies in the face of convention; traditionally, craft beers came in bottles, as a mark of their quality and status as an ‘artisan’ product.
However, there’s no denying there’s potentially big bucks to be made from canning your craft beer. If you’re struggling to decide which is best for your business, here’s a brief guide, outlining the pros and cons of each packaging solution.
Cans Vs Bottles: Which is Better?
Bottles offer a longer shelf life. This depends on methods used, but generally, cans contain more oxygen than bottles; which in turn, reduces their shelf-life; as dissolved oxygen makes beer turn stale over time.
Cans are cheaper. There’s no doubt about it, cans work out cheaper than bottles. However, it’s more likely that you’ll have to do larger runs; which isn’t ideal if you don’t want to produce in bulk.
Bottles offer flexibility with labeling. If you’re a small-scale brewery and you want to offer several products, it’s easy enough to use the same bottle each time, just with different labels. With cans, however, you’ll need to reprint the design, which can get costly; though choosing to use a shrink-wrap label can help reduce costs.
Bottles have the edge when it comes to appearance. Generally, bottles are still associated with higher quality products, which enables breweries to increase prices, should they want to.
Cans offer mobile appeal. One of the distinct advantages of cans for the consumer is that he or she can easily carry them on picnics, hiking trips or to festivals. After consuming, they’re easy to crush into a compact, lightweight size; unlike bottles.
Unsure? Ask Around!
If you’re not sure what’s going to work best for your business, the best thing to do is talk to other breweries, or discuss your options with specialist suppliers of filling and labeling machines, such as us, who will be able to outline the advantages and disadvantages in more depth.
To request a free quote – or – simple ask us a few questions, contact us today.